News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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McDonald's pulls out of Russia

McDonald's pulls out of Russia

BBC, May 17, 2022

The fast food giant McDonald's has ceased its operations in Russia, two months after temporarily closing 850 branches across the country. The company said Russia's 'humanitarian crisis' in Ukraine, as well as unstable market conditions triggered by the conflict, are behind its decision to stop selling hamburgers there. The first McDonald's in Russia was opened in Moscow in 1990, and was widely seen as a symbol of western democracy.

Jeff Angelo: The "DeSantis Effect" And Iowa

Jeff Angelo: The "DeSantis Effect" And Iowa

WHO Radio, May 13, 2022

Jeff says corporations are starting to learn to stay out of cultural fights at state legislatures; Anna Nagurney explains the origin of the baby formula shortage; Alex Wilson and Julie Kraft provide a weekend events preview; Jay Richards responds to Janet Yellen's assertion that abortion bans hurt the economy.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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