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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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The Secret Behind North Dakota’s Speedy Vaccine Rollout

The Secret Behind North Dakota’s Speedy Vaccine Rollout

Wired, March 4, 2021

The pharmacy in Hankinson, North Dakota, a town of about 900 people at the state’s extreme southeastern tip, has been in operation since 1897. The town was a decade old by then and had quickly swelled with settlers enticed by ads for good farmland along the railroad. A pharmacy was one of those signs of a town’s arrival; a knowledgeable druggist was essential. This remained true through the years, even though it turned out that the region’s population had already peaked and was slowly dwindling, as it still is. The earliest owners of Hankinson Drug had kept a stock of jewelry as well as pharmaceuticals, and both traditions remain alive with the current proprietors. In recent years, their pharmacy has been the only one in the county outside Wahpeton, a bigger town 30 minutes away on the Minnesota border.

Starved for Talent: Reconciling American Immigration, AI, and Great Power Competition

Starved for Talent: Reconciling American Immigration, AI, and Great Power Competition

Real Clear Defense, March 4, 2021

The United States is in a competition for global talent, as the Fourth Industrial Revolution[i] reshapes much of the world. The United States must engage in a major new challenge– a holistic Artificial Intelligence international competition while addressing the age-old American conundrum surrounding immigration policy.  The job outlook for technical professionals, specifically those in the fields of Artificial Intelligence and Data Science, has never been brighter. These professionals have many opportunities where they can balance their desire for intellectual stimulation, impact, work culture, and compensation. For many organizations, the demand for AI talent greatly outstrips supply.

Leading the Pack Out of the Pandemic

Leading the Pack Out of the Pandemic

NC State University, March 3, 2021

Megan Jacob is a mother of three who just got her second dose of the COVID-19 vaccine. She’s also an associate professor in clinical microbiology and director of Diagnostic Laboratories at the NC State College of Veterinary Medicine (CVM). Now, under her leadership, the college is home to COVID-19 testing labs for the NC State community. With the laboratories capable of completing 8,000 tests per day — and current expectations for campus demand at about 11,000 tests per week — much of the university community’s health is in the hands of her and her lab team. “I’ve hired some really great people in our lab who, in their cover letters, say, ‘I just want to contribute to fighting the pandemic,’” says Jacob. “It has truly brought out some of the best in people.”

The Reason Nevada Isn't Receiving More Vaccine Doses Just Became Clear

The Reason Nevada Isn't Receiving More Vaccine Doses Just Became Clear

Las Vegas Review-Journal, March 3, 2021

Experts now say there’s a simple reason why Nevada’s COVID-19 vaccine allotment has seemed low for months. Fast-growing states have been disadvantaged due to the federal government’s reliance on old population data. Weekly vaccine allocations are proportional to each state’s estimated adult population recorded in the U.S. Census Bureau’s 2014-18 American Community Survey. The 2015-19 estimates show Nevada with a 1.9 percent larger adult population, one of the biggest increases in the nation. “We get a smaller share of the vaccines compared to what we should have because we’re using kind of older data, and Nevada has grown since then,” UNLV epidemiologist Brian Labus said. “The farther back you look, the greater the gap is going to be.” White House COVID-19 response coordinator Jeff Zients said Monday the allocation method will continue as the Johnson & Johnson vaccine comes online.

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