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New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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FedEx and UPS Deliver on COVID-19 Vaccine Shipments, But Mission Still Sees Slowdowns

FedEx and UPS Deliver on COVID-19 Vaccine Shipments, But Mission Still Sees Slowdowns

Commercial Appeal, January 14, 2021

After months of preparation and scrutiny from U.S. lawmakers, FedEx and UPS’ COVID-19 vaccine distribution mission appears to be going as smoothly as the delivery giants assured it would. “Simply put, a global health crisis of this scale requires a network of our scale to address,” COO Raj Subramaniam said days after the company made its first delivery of Pfizer and BioNTech’s vaccine. “This is who we are and what we do.” The effort to vaccinate America has encountered slowdowns, however, after FedEx and UPS deliver the shipments to administration sites.

The Simple Reason West Virginia Leads the Nation in Vaccinating Nursing Home Residents

The Simple Reason West Virginia Leads the Nation in Vaccinating Nursing Home Residents

The Conversation, January 14, 2021

The urgency of vaccinating nursing home residents is evident in the numbers. The COVID-19 pandemic has claimed the lives of more than 136,000 residents and employees of long-term care facilities in the U.S. alone, accounting for nearly 40% of all U.S. deaths linked to the disease. Echoing that urgency, Secretary of Health and Human Services Alex Azar declared in mid-December, “We can have every nursing home patient vaccinated in the United States by Christmas.” Yet, by Christmas, most states had barely begun. Other states were still far behind when West Virginia became the first state to finish round one of the two-dose vaccine series in nursing homes on Dec. 30.

The Simple Reason West Virginia Leads the Nation in Vaccinating Nursing Home Residents

The Simple Reason West Virginia Leads the Nation in Vaccinating Nursing Home Residents

The Street, January 18, 2021

The urgency of vaccinating nursing home residents is evident in the numbers. The COVID-19 pandemic has claimed the lives of more than 136,000 residents and employees of long-term care facilities in the U.S. alone, accounting for nearly 40% of all U.S. deaths linked to the disease. Echoing that urgency, Secretary of Health and Human Services Alex Azar declared in mid-December, “We can have every nursing home patient vaccinated in the United States by Christmas.” Yet, by Christmas, most states had barely begun. Other states were still far behind when West Virginia became the first state to finish round one of the two-dose vaccine series in nursing homes on Dec. 30.

Health Officials Slam Walgreens and CVS for 'Fiasco' Vaccine Rollout to Nursing Homes

Health Officials Slam Walgreens and CVS for 'Fiasco' Vaccine Rollout to Nursing Homes

Business Insider, January 18, 2021

CVS and Walgreens have come under fire from local officials for the slow rollout of their vaccinations program to nursing homes. As of January 14, around a quarter of the 4.7 million doses allocated to the companies had been administered CNN reported. TJ Crawford, a spokesperson for CVS, told Insider that the process is going entirely to plan. Both companies told CNN they are on track to have the first round of the two-phase vaccine completed by January 25. But health officials in some states have said that the process has been frustratingly slow.

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