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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Planes, Dry Ice, Pharmacies: The Logistical Challenges of COVID-19 Vaccines

Planes, Dry Ice, Pharmacies: The Logistical Challenges of COVID-19 Vaccines

The Japan Times, November 14, 2020

The United States could be the first country to launch one of the most ambitious vaccine operations in history: distributing and administering up to 600 million doses of a COVID-19 vaccine in just a few months. Massive vaccine campaigns are nothing new — they have been carried out for decades in the fight against measles and influenza, for example.

Delivering Pandemic Vaccine Poses Extraordinary Logistical Challenges

Delivering Pandemic Vaccine Poses Extraordinary Logistical Challenges

Yubanet.com, December 2, 2020

Delivering a vaccine for a global pandemic that has caused nearly 1.5 million deaths and has infected more than 64 million people – as of early December 2020 – will require a logistical effort of extraordinary complexity. In the following Q&A, Associate Professor Tinglong Dai of the Johns Hopkins Carey Business School offers insights into the process of administering COVID-19 vaccines in the United States as well as in other parts of the world. Dai is an expert in operations management and business analytics, with a focus on the health care industry.

Vaccine Poses Immense, Unprecedented Distribution Challenges

Vaccine Poses Immense, Unprecedented Distribution Challenges

Manufacturing Net, November 19, 2020

Reports of spiking COVID-19 cases and related fatalities have been met with recent news of extremely promising vaccines developed by Pfizer and Moderna. With the two offerings promising 90 and 95 percent effectiveness against the virus, respectively, attention now turns to mass production and, more importantly, mass distribution. According to Anna Nagurney, Ph.D., Director of the Virtual Center for Supernetworks and professor at the Department of Operations and Information Management at the University of Massachusetts, distribution is where the biggest challenges lie.

COVID-19 Vaccine Distribution, Shipping Present Challenges

COVID-19 Vaccine Distribution, Shipping Present Challenges

NBC DFW, November 18, 2020

With COVID-19 cases rising across the country, the need for a safe and reliable vaccine is increasing. Both Pfizer and Moderna have announced vaccine trials with more than 90% effectiveness. Creating vaccines and getting federal approval are only the first hurdles which are followed by finding ways to transport the highly-perishable vaccines to millions of Americans.

Study Finds Rise in US Deaths Beyond COVID-19 in 2020

Study Finds Rise in US Deaths Beyond COVID-19 in 2020

WTTW, November 30, 2020

Upwards of 267,000 people have so far died in the U.S. from the novel coronavirus, and experts have fatalistic predictions about more infections throughout the winter. But it’s not just the coronavirus that’s killing people. University of Illinois at Urbana-Champaign computer scientist Sheldon Jacobson and Dr. Janet Jokela, acting dean of the University of Illinois College of Medicine at Urbana, examined Centers for Disease Control and Prevention data from March through May, the period early in the pandemic when states like Illinois had stay-at-home orders in effect.

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