News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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What to know about the new airline electronics bans

What to know about the new airline electronics bans

CBC News, March 21, 2017

Earlier this week, the White House announced that travelers from 10 airports in Turkey, the Middle East, and North Africa are no longer allowed to carry on carry on certain electronic devices (anything large than a cell phone or smart phone) and must instead transport them in checked baggage. INFORMS Fellow and University of Illinois professor Sheldon Jacobson, whose research on airport screening and airline security has helped form previous policies, weighs in on the effectiveness of this new ban. 

INFORMS Student Team Competition provides unique experience for students

INFORMS Student Team Competition provides unique experience for students

News Release, March 7, 2017

Eight student teams from around the world have been selected as finalists in the inaugural INFORMS O.R. and Analytics Student Team Competition. INFORMS, the leading international association for professionals in operations research and analytics, introduced this new competition to highlight young talent and provide O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

New study finds price discounts may backfire when combined with large donations

New study finds price discounts may backfire when combined with large donations

News Release, March 3, 2017

CATONSVILLE, MD, March 3, 2017 – Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

News Release, February 2, 2017

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

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