News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Artificial Intelligence Can Be Used to Produce Better, More Cost-effective Product Designs

Artificial Intelligence Can Be Used to Produce Better, More Cost-effective Product Designs

News Release, December 11, 2023

BALTIMORE, MD, December 11, 2023 – Researchers have found that machine learning and artificial intelligence (AI) can significantly reduce cost and time in the product design phase, not only in the actual generative design of the product, but also in the predictive analysis of whether consumers will be attracted to certain designs.

America Is Having Yet Another Drug Shortage. Here’s Why It Keeps Happening.

America Is Having Yet Another Drug Shortage. Here’s Why It Keeps Happening.

The New York Times, December 6, 2023

There’s been a bombardment of bad news for drug supplies. The American Society of Health-System Pharmacists found this summer that nearly all of the members it surveyed were experiencing drug shortages, which generally affect half a million AmericansCancer patients have scrambled as supplies of chemotherapy drugs dwindle. Other shortages include antibiotics for treatable diseases, such as the only drug recommended for use during pregnancy to prevent congenital syphilis (a disease that is 11 times more common today than a decade ago), and A.D.H.D. medications, without which people struggle to function in their day-to-day lives. The toll on Americans is heavy.

A Professor's Practical Advice For AI And Outsourcing

A Professor's Practical Advice For AI And Outsourcing

Outsourced Pharma, December 5, 2023

It’s time to get real about artificial intelligence applied to our drug development and manufacturing outsourcing – practical supply-chain enhancements from AI-generated insights that can be implemented right now. A helpful source in this undertaking is Professor Tinglong Dai of Johns Hopkins University. 

How to Prevent Zoom Fatigue

How to Prevent Zoom Fatigue

Built In, December 4, 2023

Zoom fatigue — the mental and physical strain of back-to-back video calls — became a major concern in 2020. For some workers, the challenges remain.

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