News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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Can Israel Actually Destroy Hamas?

Can Israel Actually Destroy Hamas?

Slate, October 11, 2023

It would probably require far more than a one-off, short-term military operation, and a wider campaign presents a host of challenges.

How good are AI health technologies? We have no idea

How good are AI health technologies? We have no idea

STAT, October 11, 2023

Artificial intelligence has the ability to revolutionize human health. It is used to detect potentially cancerous lesions in medical images, to screen for eye disease, and to predict whether a patient in the intensive care unit could have a brain-damaging seizure. Even your smartwatch has AI built into it; it can estimate your heart rate and detect whether you have atrial fibrillation. But how good are these algorithms generally? The truth is, we just don’t know.

Israel’s New Unity Government Pledges to ‘Crush’ Hamas

Israel’s New Unity Government Pledges to ‘Crush’ Hamas

October 11, 2023

After forming a wartime cabinet, Prime Minister Benjamin Netanyahu and a top rival, Benny Gantz, presented a united front to the Israeli people. Mr. Netanyahu also detailed more of the atrocities he said Hamas terrorists had committed.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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