News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Ghost Helps Brands Unload

Ghost Helps Brands Unload

Los Angeles Business Journal, September 18, 2023

When the Covid-19 pandemic began, retailers were hurt by disruptions and delays in the supply chain. Ghost used this crisis to enter the market, showing retailers that their brands would not lose value if they placed excess product in secondary markets. 

AI regulation: Lightning speed or wait and see?

AI regulation: Lightning speed or wait and see?

KOMO News, September 18, 2023

HUNT VALLEY, Md. (TND) — That’s the question U.S. lawmakers are wrestling with as artificial intelligence continues to develop at lightning speed, and with it, the warnings of danger and incalculable harm.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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