Media Coverage

The scenario is familiar. Your hospitality brand is under attack online from all sides it seems.  Some reviews are thoughtful but most are not, and you’re worried that your brand will suffer, and your business. According to some new research, the one thing you can do that may make all the difference is to take the time to respond.  According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more substantive reviews even if they aren’t all positive. 

INFORMS member Zur Shapira leverages data from his study in the INFORMS journal Organization Science to weigh in on the politics of hurricane evacuations.

Manufacturer contributions to China’s poisonous rivers and life-threatening smog are well documented in the decade since the government started publicizing polluting events and safety violations. But whether environmental ignominy at Chinese businesses is a problem for the thousands of overseas companies that buy their products has been less clear. New research in the INFORMS journal Manufacturing and Service Operations Management by Hong Kong Polytechnic University’s Chris K.Y. Lo, UCLA Anderson’s Christopher S. Tang and Hong Kong Polytechnic’s Yi Zhou, Andy C. L. Yeung and Di Fan finds that Chinese manufacturers that violated environmental regulations drag down the share prices of their overseas customers even more than their own market values.

According to a study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses to online reviews can not only lead to higher ratings for businesses, but also more informative reviews.

In a new study in the INFORMS journal Management Science, researchers discovered your choice of which dating site to use should depend on your tolerance of rejection. If you can handle rejection, more choices may be best. However, if you do not want to go the volume route, the site you chose may be more expensive.