Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
The Eagles' secret weapon? An analytics-fueled attack

The Eagles' secret weapon? An analytics-fueled attack

ESPN, January 18, 2018

The situations in which the Eagles football team decide to strike might seem random, but in fact they are quite calculated. And they're often decided before the start of the game, or even before the start of the season. The approach is driven by an analytics team so involved in the operation that two members of the department  communicate with the coach during the game.

Super Bowl LI ads: What can you expect, and do they work?

Super Bowl LI ads: What can you expect, and do they work?

Cleveland.com, January 23, 2018

The price for a 30-second ad to run during the Super Bowl this year is reportedly topping $5 million. A new study in the INFORMS journal Marketing Science focuses on the relationship between Super Bowl viewership and corresponding sales of brands advertised in the game. The question asked by the study is: "Do these things pay off?" The answer is both yes and no.

Is your 10:30 medical appointment really for 11:15?

Is your 10:30 medical appointment really for 11:15?

The Conversation, January 21, 2018

Patients often wait weeks or months for medical appointments. When they finally arrive at physicians’ offices, patients often face further delays. This in-office waiting occurs for many reasons. Perhaps those patients arrived early. Perhaps earlier patients put the physicians behind schedule, or urgent calls interrupted them. However, according to a new article by INFORMS member Michael J. Armstrong, professor at Brock University, and his colleagues, sometimes clinics purposely schedule appointments before physicians expect to be ready. They do this to ensure physicians don’t run out of work.

Study: Super Bowl advertisers see sustained post-game sales boost

Study: Super Bowl advertisers see sustained post-game sales boost

Marketing Dive, January 9, 2018

Benefits of Super Bowl ads linger in the months following the annual game, with sales boosts during other major sporting events like NCAA March Madness, NBA playoffs and MLB games, according to a study in the INFORMS journal Marketing Science

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Artificial Intelligence

AI’s energy impact is still small—but how we handle it is huge

AI’s energy impact is still small—but how we handle it is huge

DJNews, May 21, 2025

With seemingly no limit to the demand for artificial intelligence, everyone in the energy, AI, and climate fields is justifiably worried. Will there be enough clean electricity to power AI and enough water to cool the data centers that support this technology? These are important questions with serious implications for communities, the economy, and the environment. 

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

Supply Chain

US-China 90-day tariff deal brightens trade and economic outlook

US-China 90-day tariff deal brightens trade and economic outlook

Fast Markets, May 13, 2025

The recent US-China agreement to temporarily reduce tariffs is a major step for global trade, with tariffs on US goods entering China dropping from 125% to 10% and on Chinese goods entering the US decreasing from 145% to 30% starting May 14. While this has boosted markets and created optimism, key industries like autos and steel remain affected, leaving businesses waiting for clearer long-term trade policies.

Items to Stock Up on Before Trump's Tariffs Take Effect

Items to Stock Up on Before Trump's Tariffs Take Effect

Newsweek, May 8, 2025

With sweeping new tariffs on Chinese-made products set to take effect this summer, Americans are being urged to prepare for price hikes on everyday goods. President Donald Trump's reinstated trade policies are expected to affect a wide swath of consumer imports, including electronics, furniture, appliances, and baby gear. Retail experts are advising shoppers to act before the tariffs hit and prices rise.

Climate