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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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UW Mandates COVID-19 Testing as Wisconsin Case Count Rises

UW Mandates COVID-19 Testing as Wisconsin Case Count Rises

The Badger Herald, November 12, 2020

The seven-day University of Wisconsin coronavirus percent positive rose to 2.9% on Wednesday. UW’s two largest residence halls, Sellery and Witte, required mandatory testing Monday amid these rising cases. University Spokesperson Meredith McGlone said in an interview the Wisconsin State Journal that UW has modified the testing process to quickly identify rises in cases and case clusters.

'I See Something Terrible Happening Now': Exponential COVID-19 Growth Worries Experts

'I See Something Terrible Happening Now': Exponential COVID-19 Growth Worries Experts

Channel 3000, November 12, 2020

As COVID-19 cases, hospitalizations and deaths surge, experts see no sign of the increases slowing down unless there are some major changes. “It took about seven and a half months or so get to the first 100,000 cases in Wisconsin,” said Ajay Sethi, assistant professor in the Department of Population Health Sciences at the University of Wisconsin-Madison. “It took about 36 days only to get the next 100,000 cases. We’re on track to getting the next 100,000 cases 20 days later.”

'We Blew It': U.S. Reaches 'Explosive' COVID-19 Spread as Virus is Nearly Impossible to Control, Experts Say

'We Blew It': U.S. Reaches 'Explosive' COVID-19 Spread as Virus is Nearly Impossible to Control, Experts Say

Yahoo! Entertainment, November 13, 2020

With COVID-19 cases increasing in 46 states, 10 of which broke single-day records for new cases on Thursday, America has officially entered what experts refer to as the “exponential” phase of spread — a rapid multiplying of cases that can’t be contained through traditional measures. On Thursday alone, the U.S. saw 160,000 new cases of the virus, more than any day since the pandemic began.

COVID-19 Vaccines Are Here; Are Airlines Ready To Transport Them?

COVID-19 Vaccines Are Here; Are Airlines Ready To Transport Them?

Forbes, November 17, 2020

The airline industry has been a major beneficiary of the vaccine euphoria. First Pfizer, then Moderna announced vaccine candidates with a promised effectiveness of 90% or more. This excited investors and airline executives alike, with visions of pent-up demand creating packed planes with filled middle seats.

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