News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Consumer-Created Social Media Visuals Capture Consumer Brand Perceptions

Consumer-Created Social Media Visuals Capture Consumer Brand Perceptions

Elexonic, July 14, 2020

The research study, to be published in the July/August issue of the INFORMS journal Marketing Science, is titled “Visual Listening In: Extracting Brand Image Portrayed on Social Media” and is authored by Liu Liu of the University of Colorado, Daria Dzyabura of the New Economics School in Russia, and Natalie Mizik of the University of Washington.

INFORMS Franz Edelman Competition Rescheduled to September 29

INFORMS Franz Edelman Competition Rescheduled to September 29

News Release, July 14, 2020

INFORMS, the leading international association for professionals in operations research (O.R.) and analytics, announced that the 2020 INFORMS Franz Edelman Award competition has been rescheduled to September 29, 2020 and will take place virtually. The competition was previously scheduled for April 2020 but was delayed due to COVID-19. Additional information about the virtual Edelman Competition will be announced at a later date and will be open for public viewing. 

Yes, Balancing Work and Parenting is Impossible. Here's the Data.

Yes, Balancing Work and Parenting is Impossible. Here's the Data.

The Washington Post, July 10, 2020

Like millions of other parents, we have been struggling to sustain the competing jobs of work, home schooling and parenting. School is out for the summer, and the debate about how and where to resume it in the fall is raging. But here’s how our spring went and how the fall will probably look: We wake up when our younger daughter climbs into our bed to tell us about her dreams, we make breakfast, and we triage the tasks everyone needs to get done during the day

America Isn’t Prepared To Bring Back Sports

America Isn’t Prepared To Bring Back Sports

HuffPost, July 11, 2020

It took less than a week for Major League Baseball’s efforts to restart its 2020 season to run into gigantic problems. At least four teams ― the Washington Nationals, Oakland A’s, Houston Astros and San Francisco Giants  ― temporarily shut down summer training camps this week because the players either hadn’t been tested or hadn’t received results in a timely manner over Fourth of July weekend. Atlanta Braves star Freddie Freeman tested positive for the coronavirus and is sick at home. At least three of his teammates tested positive too. A growing number of players, including two Atlanta veterans, have decided to opt out of playing this season, and more could soon follow.

What US Medical Supply Chain Can Learn From the Fashion Industry

What US Medical Supply Chain Can Learn From the Fashion Industry

The Conversation, July 10, 2020

The shortage of crucial medical supplies, especially personal protective equipment, has crippled the United States’ ability to quell the COVID-19 pandemic. At least 54,000 nursing home residents and workers have died from COVID-19 in the U.S. as of June 26. This is a staggering number when compared to nursing homes in Hong Kong, which have reported zero deaths despite cramped quarters.

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