News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Study of Baseball Data Shows First Impressions About Performance Can Have Long-Term Impact

Study of Baseball Data Shows First Impressions About Performance Can Have Long-Term Impact

Augusta Free Press, July 12, 2020

First impressions count, as any job seeker knows. New research now shows that such early appraisals can shape your career for years, long after they stop being valid. Marshall Vance, assistant professor of accounting and information systems in the Pamplin College of Business, co-authored the study, “Do first impressions last? The impact of initial assessments and subsequent performance on promotion decisions,” with Dirk Black, of the University of Nebraska. Their study is forthcoming in the journal Management Science. 

The Time Is Right for People at High Risk to Shelter in Place

The Time Is Right for People at High Risk to Shelter in Place

Morning Consult, July 10, 2020

Surges of new infections in Florida, California, Texas, Arizona and other Southern states are prompting some governors to threaten shutting down their states again. Images of people crowded into restaurants and sunbathing on beaches not wearing face masks is disquieting to many. Will such behavior bring about a tsunami of hospitalizations and deaths like what New York experienced in April?

Covid Traps Impatient Americans in Endless Lines for Everything

Covid Traps Impatient Americans in Endless Lines for Everything

Bloomberg, July 8, 2020

Few of the coronavirus’ many inconveniences tax Americans like the line. Food banks in Vermont and Arizona have miles-long queues of cars. At testing sites in Florida, motorists show up with full gas tanks to keep air conditioning pumping all day. Travel to Europe is off, with America waiting behind other nations to re-enter someday. Even the electronic realm is tied up: Amid 11% unemployment, people applying for benefits report frozen computer screens and abrupt phone disconnections. Sometimes, the reward waiting at the end is simply a chance to try again tomorrow.

How to Run a Store in a Pandemic

How to Run a Store in a Pandemic

Retail Dive, July 8, 2020

As the United States marked a subdued Independence Day last weekend, the COVID-19 pandemic continued to surge in many places, prompting governors of several states to implement or reinstate strict protocols meant to combat it.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine