News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Can the West Actually Ditch China?

Can the West Actually Ditch China?

The Atlantic, April 24, 2020

How severely can countries really punish China when many of them need Beijing for the most crucial of things—medical supplies?

Widespread coronavirus testing has stiff challenges of its own

Widespread coronavirus testing has stiff challenges of its own

The Daily Record, April 24, 2020

If testing is to be a foundational block of Maryland’s plan to begin reopening the state, as Gov. Larry Hogan has said it will be, then the tests themselves are just part of a complex supply chain management problem that needs to be solved.

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