BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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INFORMS member Gah-Yi Ban has recently published a TEDx Talk on “The power and perils of algorithms” in which she discusses the role of algorithms in our lives and how we can shape their role in the future.
The increasing number of travelers choosing to fly, especially during the travel heavy summer season, has lead to longer lines at airport security, even for TSA PreCheck passengers. Sheldon Jacobson, INFORMS Fellow and Founder Professor in Computer Science in the Department of Computer Science at the University of Illinois at Urbana-Champaign, discusses how the TSA can better utilize the guidelines and procedures established by the PreCheck, and encourage more travelers to enroll, to accommodate new changes in airport security and increase screening effectiveness.
CATONSVILLE, MD, June 17, 2019 – While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers. According to new research from the INFORMS journal Marketing Science, verbal product placements have the most success at driving online engagement around a brand. Luxury brands including BMW, Land Rover and Shangri-La have previously used product placement in television and film to get consumers' attention.
Since the introduction of sharing-economy services such as Airbnb, hotels have struggled with how to compete against the alternative accommodations market. Among hotels’ concerns is how Airbnb impacts their pricing and distribution strategies, which, according to new research in the INFORMS journal Marketing Science, might be more dramatic than hoteliers may think.
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