BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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INFORMS is saddened to learn of the passing of INFORMS Fellow and esteemed member of the Carnegie Mellon University faculty, Egon Balas, who overcame an early life in the shadow of the volatile political dynamic of World War II-era Romania to become a leader in the field of operations research.
The New York Police Department has touted the successful use of its homegrown crime analysis tool to identify potential criminals, but while the pattern recognition tool highlights the widespread potential for advanced analytics, it also raises questions around AI bias. Patternizr, a set of machine learning models developed in-house at the NYPD, is the first crime analysis tool of its kind to be used in law enforcement. It searches through hundreds of thousands of crimes across all 77 precincts in the department's database to find patterns.
In a new editorial, Sheldon Jacobson, INFORMS member and professor at the University of Illinois at Urbana-Champaign, discusses how the sophisticated mathematical modeling that is used to increase the odds of having a perfect – or even good – basketball bracket is the same technique used to solve the most complex challenges in both industry and government.
When a syringe-wielding drill thief tried sticking up a Home Depot near Yankee Stadium, police figured out quickly that the crime seemed familiar, and matched it to an identical crime that occurred miles away in Manhattan. The match, though, wasn’t made by an officer looking through files. It was done using Patternizr, pattern-recognition computer software developed by the New York Police Department that allows crime analysts stationed in each of the department’s 77 precincts to compare robberies, larcenies and thefts to hundreds of thousands of crimes logged in the NYPD’s database, transforming their hunt for crime patterns with the click of a button.
A comprehensive new research study from the INFORMS journal Marketing Science identifies challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective as large-scale randomized control trials.
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