News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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The science of soup

Fast Company, October 20, 2016

You may not realize it, but a shocking amount of science and technology is behind every can of soup. INFORMS member Joseph Byrum, senior R&D and strategic marketing executive with Syngenta explores the extensive research that goes into plant genetics and breeding to canning to create a 'simple' can of tomato soup.

INFORMS member working to enhance oil system safety

NewsWise, October 19, 2016

INFORMS member Jennifer Pazour, assistant professor of industrial and systems engineering at Rensselaer Polytechnic Institute has been named a recipient of a 2016 Gulf Research Program Early-Career Research Fellowship, a program that funds activities to enhance oil system safety and the protection of human health and the environment in the Gulf of Mexico and U.S. 

Betting to lose helps you win

The New York Times, October 14, 2016

From sports teams to political candidates, when your side loses it can be painful. An upcoming study in the INFORMS journal Management Science finds that this pain can be lessened if you bet against your team or candidate, though feelings of disloyalty may prevent many from doing so.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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