News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Syngenta and INFORMS Analytics Section announce new Crop Challenge Award

News Release, October 1, 2015

The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, and Syngenta, announce a new, joint award, the Syngenta Crop Challenge, which will focus on ways that analytics can address the problem of feeding millions of people throughout the world who face hunger every day.

Companies increase profits by creating multichannel shoppers

News Release, September 25, 2015

CATONSVILLE, MD, September 25, 2015 – Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store andthe Internet rather than the store alone.  However, this strategy requires a well-honed marketing campaign that combines the right message and incentive, according to a new study being published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

Supermarkets and "Mom & Pop" shopts battle in emerging markets

News Release, September 21, 2015

CATONSVILLE, MD, September 21, 2015 – A study of early-stage supermarket adoption in India  finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the “middle” middle class is more likely to patronize mom and pop “kirana” stores, a phenomenon illustrated by an unusual V-shaped curve for modern retail adoption, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

Good Habits Can Instill 'Habits of Virtue'

September 17, 2015

Rules that encourage cooperative behavior lead people to develop altruistic responses even in new contexts, a new Yale-led research found.

This spillover effect suggests it is possible for organizations or even entire cultures to foster “habits of virtue,” said David Rand, assistant professor of psychology and economics at Yale and senior author of the paper appearing in the journal Management Science.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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