News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?
News Release

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Trust the Process

September 8, 2015

During the recent INFORMS Healthcare conference in Nashville (see sidebar), Mike Fabel, a senior health systems engineer with the Mayo Clinic, and Victoria Jordan, PhD, executive director of Strategic Management and Systems Engineering with the University of Texas MD Anderson Cancer Center, sat down to discuss their role in the healthcare delivery system.

“I have a manufacturing background,” said Fabel. “We just have a different way of viewing things as far as looking for waste in the process. I think we bring a simplified, team-based effort to looking for waste.”

Fabel added that in his experience, physicians, nurses and other team members have the necessary skills to rethink the status quo but need the guidance, facilitation and tools the engineering department brings to the table to help them map out new solutions.

Benefits of Counterfeit Competition

Even pirates have their redeeming qualities.

The counterfeiter might be a profit-sapping scourge to many designers, but recently published research from a trio of academics shows that fakes can also push brands to up their game — particularly in terms of aesthetics.

A study published in Market[ing] Science academic journal looked at 31 brands that sold fashion leather and sport shoes in China from 1993 to 2004. The Chinese market proved to be something of a petri dish to the researchers, since it saw a major influx of counterfeits after 1995, when the government pivoted away from the enforcement of footwear trademarks to respond to problems in other sectors, including gas explosions and food poisonings.

“Established companies don’t sit idly by while they are copied shamelessly,” said Yi Qian, a professor at University of British Columbia Sauder School of Business, who cowrote the study. “They react by improving their products to set themselves apart from their illegal competitors.”

Friends’ online influence increases ecommerce purchases by over 60%

News Release, August 25, 2015

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

Sales staff: Setting prices centrally, with optimization yields higher profits than local pricing

News Release, August 13, 2015

CATONSVILLE, MD, August 13, 2015 – A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques and limits local sales discretion improves profits still further, by an additional 20%. The research appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

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