BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
The Institute for Operations Research and the Management Sciences (INFORMS®) today announced the award of its annual INFORMS Prize to Ford Motor Company, the automaker that has been using analytics throughout its organization to strengthen its position within the American automotive industry.
The Institute for Operations Research and the Management Sciences (INFORMS®) today announced three finalist schools in the competition for the UPS George D. Smith Prize, an award created to strengthen ties between academia and industry. The award recognizes excellence in preparing students to become practitioners of analytics and operations research.
The Institute for Operations Research and the Management Sciences (INFORMS®) has announced the six finalist organizations that will compete for the 2013 Franz Edelman Award for Achievement in Operations Research and the Management Sciences, a prize for excellence in advanced analytics, that will take place in San Antonio, Texas next spring.
HANOVER, MD, November 29, 2012 – Fortune 1000 companies that increase their use of marketing analytics improve their return on assets an average 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income, according to a paper written by two key members of the Institute for Operations Research and the Management Sciences (INFORMS®).
The Institute for Operations Research and the Management Sciences (INFORMS®) today announced the award of the Daniel H. Wagner Prize by CPMS, the association’s Practice Section, to the U.S. Coast Guard and its research partner, the University of Southern California’s Viterbi School of Engineering. The winners used analytics and operations research to ramp up protection of America’s ports and waterways from unpredictable terrorist attack.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine