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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Severe Weather Straining Electrical Grids: New Research Mitigates Demand Surges, Increasing Grid Reliability and Reducing Costs

Severe Weather Straining Electrical Grids: New Research Mitigates Demand Surges, Increasing Grid Reliability and Reducing Costs

North American Clean Energy, February 9, 2023

Concerns are mounting among policymakers and utility companies amid the impact of severe weather on the nation's electrical grids. In recent months, electrical grids in Texas have been tested to the point of near failure. So it seems like perfect timing that new research in the INFORMS journal Management Science identifies a new method that provides the best way to utilize "direct load control contracts" to mitigate electricity demand surges, increase grid reliability and reduce electricity cost. All of this right down to the individual household.

New Response Plans Allow Cross-trained Firefighters and EMS Workers to Respond to Either Call, Saving Millions of Dollars

New Response Plans Allow Cross-trained Firefighters and EMS Workers to Respond to Either Call, Saving Millions of Dollars

News Release, February 9, 2023

BALTIMORE, MD, February 9, 2023 – According to a new study, changing the response plans for fire and emergency service personnel is proving to have top-dollar savings. New research in the INFORMS journal Manufacturing & Service Operations Management finds that pooling resources to have cross-trained fire-medics respond to both emergency medical calls and fire incidents, rather than having firefighters respond to fires and emergency medical personnel respond to medical incidents, can save more than $3 million a year.

How dangerous is AI? Regulate it before it’s too late

How dangerous is AI? Regulate it before it’s too late

The Hill, February 8, 2023

As an Artificial Intelligence researcher, I’ve always felt the worst feature of AI is its role in the spread of lies. The AI-amplification of lies in Myanmar reportedly contributed to the Rohingya massacre, the spread of COVID-19 and vaccine misinformation likely contributed to hundreds of thousands of preventable deaths and election misinformation has weakened our democracy and played a part in the Jan. 6, 2021 insurrection. This was all possible because humans turned algorithms into weapons, manipulating them to spread noxious information on platforms that claimed to be neutral. These algorithms are all proprietary to companies, and they are unregulated. And so far, none of the companies have admitted any liability. Apparently, no one feels guilty.

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