INFORMS Releases

CATONSVILLE, MD, January 5, 2018 – The 2018 Super Bowl arrives in a few weeks and over 40 percent of U.S. households will watch the game on TV. With a 30-second TV commercial priced at over $4 million, some advertisers may debate whether these ads are worth the cost. A new study finds that the benefits from the Super Bowl ads actually persist well into the year with increased sales during sporting events like the NCAA’s “March Madness,” NBA playoffs and MLB games. According to this new research a Budweiser ad increased sales during these later sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. 

Competition recognizes incredible ways that analytics improves how people live and work

Finalist contributions include innovations in broadcasting, healthcare, communication, inventory management, vehicle fleet management, and alternative energy industries.

INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. 

CATONSVILLE, MD, December 15, 2017 - As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, under compulsion from the Department of Justice, Google agreed to forfeit $500 million and ban sponsored search advertising by pharmacies that are not certified by the National Association of Boards of Pharmacy (NABP). The ban covered all foreign pharmacies and a few domestics. Within the year, other major search engines followed. But a forthcoming study in the INFORMS journal, Marketing Science, a leading scholarly marketing publication, finds that the ad ban had limited success in reducing access; motivated consumers still gained access to foreign pharmacies through organic search links. 

CATONSVILLE, MD, December 14, 2017 – While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly increase exposure for and access to lesser known or indie artists that fall outside the top 100 or even top 500 listings.

CATONSVILLE, MD, December 12, 2017 – With revenue from college football at an unprecedented $3.4 billion annually, universities across the country invest tens of millions each year in recruitment efforts to attract high school athletes to play for their football teams. But with talented players typically receiving scholarship offers from multiple universities, team rosters are in limbo until student athletes commit to a university. However, a new study in the INFORMS journal Decision Analysis shares how social media can provide universities with valuable insight into the decision-making process of their recruits.