Jan-Benedict E.M. Steenkamp

Past Awards

2002
John D.C. Little Best Paper Award: Finalist
Winning material: Identifying Spatial Segments in International Markets
Frank M. Bass Dissertation Paper Award: Winner(s)
Winning material: The Category-Demand Effects of Price Promotions


2001
John D.C. Little Best Paper Award: Winner(s)
Winning material: The Category-Demand Effects of Price Promotions