John D.C. Little Best Paper Award

2023 Winner(s)

Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793

Purpose of the Award

The John D.C. Little Best Paper Award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

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About the Award/Namesake

John D.C. Little Best Paper Award

Learn more about John D. C. Little »

Past Awardees

2023
Winner(s)
Brett R. Gordon, Kellogg
Florian Zettelmeyer, Kellogg
Robert Moakler
Finalist
Christophe Van den Bulte, University of Pennsylvania
Florian Stahl
Kathleen T. Li
Oded Netzer, Columbia University
Verena Schoenmueller
2022
Winner(s)
Tesary Lin , University of Chicago Booth School of Business
Finalist
Asim Ansari
Ayelet Israeli, Northwestern University
Brett Hollenbeck
Davide Proserpio, University of Southern California
Fei Long
Kinshuk Jerath
Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
Ron Berman, University of California, Berkeley
Ryan Dew, Columbia Business School
Sherry He
2021
Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
Xinyu Cao, New York University
Finalist
Davide Proserpio, University of Southern California
Edward Kung, California State University-Northridge
Hema Yoganarasimhan, University of Washington
Kane Sweeney, Instacart Inc.
Kannan Srinivasan, Carnegie-Mellon University
Kyle Barron
Nitin Mehta, University of Toronto
Omid Rafieian , Cornell University
Param Vir Singh, Carnegie Mellon University
Sarah Moshary, University of Chicago
Shunyan Zhang, Harvard University
Steve Tadelis , University of California, Berkeley
Tom Blake, eBay Inc.
2020
Winner(s)
Garrett A. Johnson
Scott Shriver, University of Colorado
Shaoyin Du
2019
Winner(s)
Brett R. Gordon, Kellogg
Dan Chapsky
Florian Zettelmeyer, Kellogg
Neha Bhargava
2018
Winner(s)
Jia Liu
Olivier Toubia, Columbia University
2017
Winner(s)
Eric Schwartz, Wharton School
Eric T. Bradlow, University of Pennsylvania
Oded Netzer, Columbia University
Olivier Toubia, Columbia University
Peter S. Fader
2016
Winner(s)
Bart Bronnenberg
Carl F. Mela, Duke University
Jun B. Kim
Finalist
Kirthi Kalyanam
Sridhar Narayanan, Stanford University
2015
Winner(s)
Scott Shriver, University of Colorado
Finalist
Anita Rao
Baohong Sun, Carnegie Mellon University
Christophe Van den Bulte, University of Pennsylvania
Jae Young Lee
John R. Hauser, MIT
Juanjuan Zhang, Massachusetts Institute of Technology
Jura Liaukonyte, Cornell University
Kenneth C. Wilbur, University of California, San Diego
Liye Ma
Raghuram Iyengar
Song Lin, Massachusetts Institute of Technology
Thales Teixeira, University of California
2014
Winner(s)
Bo Cowgill, Columbia University
Kenneth C. Wilbur, University of California, San Diego
Mingyu Joo, University of California
Yi Zhu
Finalist
Asim Ansari
Doug J. Chung, Yale University
Duncan I. Simester, MIT Sloan School of Management
Jonathan Z. Zhang
Juanjuan Zhang, Massachusetts Institute of Technology
K. Sudhir
Oded Netzer, Columbia University
Ping Xiao
Qiaowei Shen
Thomas Steenburgh
2013
Winner(s)
Hema Yoganarasimhan, University of Washington
Finalist
Andrew T. Stephen
Barry L. Bayus
Brett R. Gordon, Kellogg
Dmitri Kuksov
Jagmohan S. Raju, University of Pennsylvania
Kangkang Wang
Olivier Toubia, Columbia University
Upender Subramanian
Wesley R. Hartmann
Z. John Zhang
2012
Winner(s)
David Godes
Jose C. Silva
Finalist
Christine Moorman
David Godes
Dmitri Kuksov
Ganesh Iyer
Hema Yoganarasimhan, University of Washington
Joel Huber
Monic Sun
Rosellina Ferraro
2011
Winner(s)
Dina Mayzlin
Jiwoong Shin
Finalist
Avi Goldfarb
Carl F. Mela, Duke University
Catherine Tucker
Christophe Van den Bulte, University of Pennsylvania
Juanjuan Zhang, Massachusetts Institute of Technology
Raghuram Iyengar
Song Yao, Duke University
Thomas W. Valente
2010
Winner(s)
Jiwoong Shin
K. Sudhir
Finalist
Gunter J. Hitsch, University of Chicago
Jean-Pierre Dube, University of Chicago
Juanjuan Zhang, Massachusetts Institute of Technology
Miklos Sarvary, INSEAD
Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Wesley R. Hartmann
Zsolt Katona, University of California Berkeley
2009
Winner(s)
Brett R. Gordon, Kellogg
Finalist
David Godes
Dina Mayzlin
Glen L. Urban, Massachusetts Institute of Technology
Guilherme Liberali, MIT
John R. Hauser, MIT
Michael Braun, Massachusetts Institute of Technology
Puneet Manchanda, University of Michigan
Sridhar Narayanan, Stanford University
2008
Winner(s)
James M. Lattin, Stanford University
Oded Netzer, Columbia University
V. Srinivasan, Stanford University
Finalist
Baohong Sun, Carnegie Mellon University
Carl F. Mela, Duke University
Gunter J. Hitsch, University of Chicago
Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago
Kenneth C. Wilbur, University of California, San Diego
M. Berk Ataman, RSM Erasmus University
Maria Ana Vitorino, University of Pennsylvania
Michael P. Keane
Miklos Sarvary, INSEAD
Peter E. Rossi, UCLA
Sanjay Jain
Song Yao, Duke University
Tulin Erdem, New York University
Zsolt Katona, University of California Berkeley
2007
Winner(s)
Brian Ratchford, University of Texas at Dallas
Lan Luo, University of Southern California
P.K. Kannan, University of Maryland
Finalist
Amit Pazgal, Rice University
Dmitri Kuksov
Dominique M. Hanssens, Anderson School of Management
UCLA
Eric T. Bradlow, University of Pennsylvania
Koen Pauwels, Northeastern University
Miklos Sarvary, INSEAD
Raphael Thomadsen, University of California at Los Angeles
Yi Xiang, INSEAD
Young-Hoon Park, Cornell University
2006
Winner(s)
Olivier Toubia, Columbia University
Finalist
Debanjan Mitra
Dina Mayzlin
Donald R. Lehmann, Columbia Business School

Gunter J. Hitsch, University of Chicago
Peter N. Golder
Praveen K. Kopalle
2005
Winner(s)
Kusum L. Ailawadi
Praveen K. Kopalle
Scott A. Neslin, Dartmouth College
Finalist
Keith Weigelt
Bruce G.S. Hardie
Chan Su Park
Charles J. Nelson
Dae Ryun Chang
David Soberman
Ganesh Iyer
J. Miguel Villas-Boas, University of California, Berkeley
John H. Roberts
Ka Lok Lee
Luis M.B. Cabral
Pamela D. Morrison
Peter S. Fader
Sridhar Moorthy, University of Toronto
Teck-Hua
V. Srinivasan, Stanford University
2004
Winner(s)
Bart Bronnenberg
Carl F. Mela, Duke University
Finalist
Alan L. Montgomery
Duncan I. Simester, MIT Sloan School of Management
Eric T. Anderson
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Jean-Pierre Dube, University of Chicago
John C. Liechty
Kannan Srinivasan, Carnegie-Mellon University
Shibo Li
Timothy J. Gilbride
2003
Winner(s)
Duncan I. Simester, MIT Sloan School of Management
Elie Ofek
Ely Dahan
John R. Hauser, MIT
Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
2002
Winner(s)
Elie Ofek
V. Srinivasan, Stanford University
Finalist
Frenkel Ter Hofstede
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Jaehwan Kim
Jagmohan S. Raju, University of Pennsylvania
Jan-Benedict E.M. Steenkamp
Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
Peter E. Rossi, UCLA
Peter J. Danaher
Serdar Sayman
Stephen J. Hock
2001
Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Dominique M. Hanssens, Anderson School of Management
UCLA
Jan-Benedict E.M. Steenkamp
Jinhong Xie
Marnik G. Dekimpe
Steven M. Shugan, University of Florida
Vincent R. Nijs
Yuxin Chen
Z. John Zhang
2000
Winner(s)
Amnon Rappaport
David Soberman
Ganesh Iyer
Jagmohan S. Raju, University of Pennsylvania
Robert J. Meyer
Wilfred Amaldoss
1999
Winner(s)
Erik Brynjolfsson
Yannis Bakos
1998
Winner(s)
Sridhar Balasubramanian
1997
Winner(s)
Devavrat Purohit
Miklos Sarvary, INSEAD
Phillip M. Parker
1996
Winner(s)
Michael P. Keane
Tulin Erdem, New York University
1995
Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
Jagmohan S. Raju, University of Pennsylvania
Marnik G. Dekimpe
Raj Sethuraman
Sanjay K. Dhar
1994
Winner(s)
David C. Schmittlein
Robert A. Peterson
1993
Winner(s)
Abbie Griffin
John R. Hauser, MIT
1992
Winner(s)
Dan Horsky
Paul Nelson
1991
Winner(s)
Dipak C. Jain
Naufel J. Vilcassim
1990
Winner(s)
Dan Horsky
Moshe Givon
1989
Winner(s)
Kenneth J. Wisniewski
Robert C. Blattberg
1988
Winner(s)
Alain Bultez
Lakshman Krishnamurthi
Philippe Naert
S. P. Raj
1987
Winner(s)
Frank M. Bass, University of Texas
John A. Norton
1986
Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
Steve Gaskin
Theresa Carter
Zofia Mucha
1985
Winner(s)
Amiya Basu
Rajiv Lal
Richard Staelin, Duke University
Venkataraman Srinivasan
1984
Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983
Winner(s)
Steven M. Shugan, University of Florida
1982
Winner(s)
John R. Hauser, MIT
Kenneth J. Wisniewski