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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Algorithm to Contain Pandemic: Testing Sewage to Home In on COVID-19

Algorithm to Contain Pandemic: Testing Sewage to Home In on COVID-19

Sci Tech Daily, November 3, 2020

Covid-19 is a respiratory illness that spreads when infected individuals shed the novel coronavirus (SARS-CoV-2) that causes it. While this seems to happen chiefly through close contact and respiratory droplets, evidence has mounted that the disease can also spread through airborne transmission. Distancing, masks, and improved ventilation are all critical interventions to interrupt this spread.

New Research Exposes the Mindset Required to Save Money

New Research Exposes the Mindset Required to Save Money

News Release, November 3, 2020

CATONSVILLE, MD, November 3, 2020 – A new research study has exposed the mindset that helps many become more committed to a long-term personal finance savings program. The research found that when savers perceive the amounts they need to save on more granular terms, such as $5 per day as opposed to $150 per month, they are more likely to commit to and sustain a personal savings regimen.

What Two Studies With Very Different Findings Can Tell Us About Voting In A Pandemic

What Two Studies With Very Different Findings Can Tell Us About Voting In A Pandemic

Five Thirty Eight, November 2, 2020

It’s not even Election Day yet, but tens of millions of Americans have already gone through the process of waiting in line to cast a vote. Even for those with the options of mail-in and drop-off ballots, early voting lines have stretched for blocks in multiple states. Theoretically, more early voting means fewer people will try to pack into the polls on Election Day proper — a good thing during a pandemic. But when early voting, itself, results in big crowds — and the voters just keep on coming — it’s worth wondering whether we’re really avoiding as much viral transmission as we’d hoped.

Towson University Professor, Anne Arundel County Team Up On Election Cybersecurity Training

Towson University Professor, Anne Arundel County Team Up On Election Cybersecurity Training

WJZ Baltimore, October 30, 2020

With heightened anxiety over election security in the midst of the 2020 presidential election, Towson University is training local election judges to increase their vigilance. Towson assistant professor of business analytics and tech management Natalie Scala is expanding a training program that identifies and mitigates potential security threats during the voting process. The goal is to protect Maryland’s elections.

With 5,500 New Infections, Florida Tops 800,000 Coronavirus Cases

With 5,500 New Infections, Florida Tops 800,000 Coronavirus Cases

The Palm Beach Post, October 30, 2020

In mid-August, the last time more than 28,000 people in Florida were diagnosed with COVID-19 in a single week, roughly 4,900 people were being treated for the disease at hospitals throughout the state. This week, when roughly the same number of new cases were tallied, just 2,350 people required hospitalization. So, does that mean the latest uptick in cases will be far less lethal than the one that gripped the state in the summer? Will those who contract the disease suffer fewer serious health consequences?

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