News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Plan to Detect Coronavirus in Wastewater May Help Pinpoint Contact Tracing Needs

Plan to Detect Coronavirus in Wastewater May Help Pinpoint Contact Tracing Needs

Fox News, October 29, 2020

Researchers are nearing completion of a mathematical algorithm to help pinpoint the source of coronavirus infections within sewer systems. Reports arose earlier in the pandemic of universities and cities looking to sewage for traces of the virus, to more quickly identify and isolate virus cases; each flush from an infected person sends genetic remnants of the virus into sewage systems. A company called Biobot, for instance, has worked with about 400 facilities in 42 states to map virus concentrations in sewage over time, with current data representing over 10% of the U.S. population, a spokesperson told Fox News.

Amazon Consumer Science Summit Goes Virtual

Amazon Consumer Science Summit Goes Virtual

Amazon Science, October 29, 2020

COVID-19 has caused massive disruption around the globe. That includes the myriad of science conferences held each year. With the pandemic now forcing the cancellation of nearly all in-person events, these conferences have gone virtual.

Rising Infections Complicate Rules for New York-Area Travel

Rising Infections Complicate Rules for New York-Area Travel

The Hour, October 29, 2020

Rich Collins is trapped in the maze of coronavirus-related travel restrictions in the Northeast. The Rhode Island firefighter has custody of his 5-year-old daughter every other weekend in an agreement with his ex-wife, but he can't bring her to his home because she lives in upstate New York. “The problem is, if I bring my daughter to Rhode Island for her weekend here, then when she goes back to New York — due to Rhode Island being on New York's quarantine list — she can’t go to school. She has to quarantine for 14 days," said Collins, 36, of Warwick.

Quarantines and Other Non-Medical Tactics Cut COVID Deaths

Quarantines and Other Non-Medical Tactics Cut COVID Deaths

Futurity, October 28, 2020

“High compliance with voluntary quarantine—where the entire household stays home if there is a person with symptoms or risk of exposure in the household—has a significant impact on reducing the spread,” says Pinar Keskinocak, professor in the H. Milton Stewart School of Industrial and Systems Engineering (ISyE) and director of the Center for Health and Humanitarian Systems at Georgia Institute of Technology.

Testing Sewage Can Provide an Early Warning of COVID-19 Outbreaks

Testing Sewage Can Provide an Early Warning of COVID-19 Outbreaks

Yale Insights, October 28, 2020

Earlier this year, a team of Yale researchers showed that the concentration of COVID-19 RNA in sewage mirrors the spread of the disease through a population. In a new study, they find that testing sewage can serve as an early indicator of an outbreak relative to hospitalizations, and also use the data to assess the effectiveness of Connecticut’s stay-at-home order this spring.  

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