News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Column: Schools Have the Tools to Evaluate Threat to College Sports

Column: Schools Have the Tools to Evaluate Threat to College Sports

The Columbus Dispatch, October 30, 2020

The role of University Institutional Review Boards is to approve university research projects involving human subjects. The IRB-approval process ensures that all the necessary steps are taken to protect the rights and safety of people who participate in a research project.  No study involving human subjects can begin and proceed without prior IRB approval.  IRBs apply ethical principles that ensure the well-being of all human participants.   

Colleges Need to Look Beyond Stopping Parties to Safely Reopen in Spring 2021

Colleges Need to Look Beyond Stopping Parties to Safely Reopen in Spring 2021

STAT, October 27, 2020

As colleges and universities reopened in the fall of 2020, many emerged as hot spots of Covid-19 transmission. The narrative that has emerged to explain this centers on irresponsible, party-going 20-somethings who refuse to listen to reason. Some schools have expelled students who held gatherings in their dorms. A few governors have called out these students as drivers of the epidemic. With no national Covid-19 control plan in sight, it may be politically expedient to blame youths for the nation’s woes.

Researchers Create Tracker for Football-Related Coronavirus Spread

Researchers Create Tracker for Football-Related Coronavirus Spread

The Harvard Crimson, October 22, 2020

Researchers from the Massachusetts General Hospital Institute’s COVID-19 Simulator website have designed a new tool that focuses on a particular potential superspreader event: football games. The new tool, called the COVID-19 Football Tracker, arose from a collaboration among Harvard Medical School, Georgia Institute of Technology, and the Boston Medical Center. The feature is an extension of the Institute’s existing COVID-19 Outbreak Detection Tool, which visualizes the effects of different COVID-19 prevention measures.

New Models Can Help Hospitals Stay Ahead of COVID-19 Surges

New Models Can Help Hospitals Stay Ahead of COVID-19 Surges

Johns Hopkins University, October 27, 2020

Coronavirus cases are trending up in a number of states, forecasting a fall surge that could push hospitals to capacity and deplete already scarce supplies. Experts worry that hospital systems in hard-hit areas may not be ready.

Maryland Mail-In Ballots at Historic Levels Before Election Day

Maryland Mail-In Ballots at Historic Levels Before Election Day

Capital News Service, October 29, 2020

This year has been a parade of unprecedented events, and the early voting in the general election is proving to be no exception. Through Thursday, more than 78 million Americans had voted. Of those early votes, more than 51 million — or approximately two-thirds — were mail ballots, according to the United States Elections Project at the University of Florida.

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