News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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How Coronavirus Is Upsetting the Blood Supply Chain

How Coronavirus Is Upsetting the Blood Supply Chain

The Good Men Project, June 16, 2020

The coronavirus, which causes the disease COVID-19, has created enormous anxiety, uncertainty, and disruption to our lives. Much has already been written about potential shortages of medicines and face masks, but little has been said about something only you and I can provide – lifesaving blood.

Developing the Coronavirus Vaccine Supply Chain

Developing the Coronavirus Vaccine Supply Chain

Supply Chain Dive, June 16, 2020

The hunt for a COVID-19 vaccine is heating up. Scientists and pharmaceutical companies globally are researching and developing around 100 vaccine candidates, with at least 10 currently in early phases of human testing, according to the World Health Organization. The U.S. government has narrowed its vaccine candidate list to seven, NPR reported.

Reopening From Coronavirus: Lessons From South Korea

Reopening From Coronavirus: Lessons From South Korea

Spectrum News, June 12, 2020

The United States and South Korea announced its first case of coronavirus on the same day. In the following months South Korea has been widely praised for its response as life has largely returned to normal.

Flight Risk? I-Team Tracks Local Flights from COVID-19 Hot Zones

Flight Risk? I-Team Tracks Local Flights from COVID-19 Hot Zones

WCOP Cincinnati, June 16, 2020

Andrew Revere Sr. flew to Cincinnati last week, visiting his fifth airport since March. His American Airlines flight marked the first time he was told to wear a mask. “I don’t want to make anybody uncomfortable. So, if they say to wear a mask then I’m going to put it on,” said Revere, an Atlanta resident who played pro football in Mexico until the coronavirus pandemic put an end to his season on March 14.

Lockdowns May Have Averted 531 Million Coronavirus Infections

Lockdowns May Have Averted 531 Million Coronavirus Infections

Anchorage Press, June 15, 2020

Lockdowns implemented in some countries to reduce transmission of the coronavirus were extremely effective at controlling its rapid spread and saved millions of lives, two new studies suggest. Shutdowns prevented or delayed an estimated 531 million coronavirus infections across six countries — China, South Korea, Iran, Italy, France and the United States — researchers from the University of California, Berkeley report June 8 in Nature.

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