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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Lockdowns May Have Averted 531 Million Coronavirus Infections

Lockdowns May Have Averted 531 Million Coronavirus Infections

Anchorage Press, June 15, 2020

Lockdowns implemented in some countries to reduce transmission of the coronavirus were extremely effective at controlling its rapid spread and saved millions of lives, two new studies suggest. Shutdowns prevented or delayed an estimated 531 million coronavirus infections across six countries — China, South Korea, Iran, Italy, France and the United States — researchers from the University of California, Berkeley report June 8 in Nature.

Produce Supply Chain Management Lessons Learned From The Medical Industry; Being Pro-Active On Possible Next Wave Of COVID-19 Or Future Pandemics I...

Produce Supply Chain Management Lessons Learned From The Medical Industry; Being Pro-Active On Possible Next Wave Of COVID-19 Or Future Pandemics Is A Start

Perishable Pundit, June 13, 2020

The great challenge of something such as COVID-19 is that we don’t have the time to do decades of research to understand the effectiveness — or lack of effectiveness — of any given approach. We have to act. That means, though, that we could be “successful” at handling COVID-19 yet still fail society due to unmeasured impacts.

Watch: Curing the Healthcare Supply Chain

Watch: Curing the Healthcare Supply Chain

Supply Chain Brain, June 12, 2020

Christopher Tang, professor at UCLA's Anderson School of Management, describes what it will take for hospital and healthcare supply chains to recover from the COVID-19 pandemic. COVID-19 was a “wakeup call” for supply chains, Tang says. A nation that ostensibly has an abundance of materials discovered that it could be subject to serious shortages of critical supplies needed to fight a pandemic, such as personal protective equipment and ventilators. “We need to rethink how we can do better,” he says.

Against the Unknown, Georgia Hospitals Gird for the Next Virus Wave

Against the Unknown, Georgia Hospitals Gird for the Next Virus Wave

AJC, June 12, 2020

When the hardest hit area of the state confronted the worst of the pandemic, its biggest hospital got into the daycare business. Doctors, nurses and other front line workers at Phoebe Putney Memorial Hospital in Albany were marooned at home because the shutdown of schools and day cares left no one to care for their children. The hospital responded by assigning employees to convert a health center into a kids camp. Administrative workers became camp counselors.

Lockdowns May Have Averted 60 Million Coronavirus Infections in U.S. Alone

Lockdowns May Have Averted 60 Million Coronavirus Infections in U.S. Alone

Scene, June 12, 2020

Lockdowns implemented in some countries to reduce transmission of the coronavirus were extremely effective at controlling its rapid spread and saved millions of lives, two new studies suggest. Shutdowns prevented or delayed an estimated 531 million coronavirus infections across six countries — China, South Korea, Iran, Italy, France and the United States — researchers from the University of California, Berkeley report June 8 in Nature.

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