BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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With far fewer people flying as a result of of journey restrictions in the course of the coronavirus pandemic, airport safety screeners are naturally discovering fewer guns in carry-on baggage.
The entire world is watching aghast as our nation continues to struggle with its COVID-19 response, where our broken supply chain cannot supply medical workers with enough masks and face shields to keep them reasonably healthy. The pandemic has exposed inadequacies and vulnerabilities in supply chains that were supposed to provide the much-needed supplies in the healthcare system. But life-threatening shortages are reported daily. COVID-19 testing kits and nasal swabs, lab processing chemicals, hand sanitizer and ventilators are in desperately short supply. The list of what is missing is ridiculously long.
Risk analyst Vicki Bier, a professor at the UW-Madison College of Engineering, talks about the decision-making process that goes into how to reopen a community after quarantine.
The COVID-19 pandemic is causing economic and social change. Moderated by David Banks, the Director of the Statistical and Applied Mathematical Sciences Institute (SAMSI), six eminent scientists who study different aspects of social change and public policy came together to discuss the impacts of the COVID-19 pandemic on the U.S. and the world. The discussion took a range of quantitative perspectives on how to respond to the crisis and to forecast what challenges lie ahead. Specific topics include the role of data science, strategies for beginning to reopen the economy, the international impact of the disease, and its effect upon universities.
Despite continued spread of the coronavirus, Wisconsin residents are traveling more than they were a month ago. Cell phone mobility data shows Wisconsin residents started traveling more during the first week of May. And that movement continued to increase after the Wisconsin Supreme Court struck down the state’s 'Safer at Home' order on May 13, according to Oguzhan Alagoz, a University of Wisconsin-Madison engineering professor who specializes in modeling the spread of infectious diseases.
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