BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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What will a post-coronavirus commute be like when New Jersey reopens? Nothing like the traffic and transit crowding we saw before the pandemic, experts said.
In mid-May, Tampa Bay Rays pitcher Blake Snell started an uproar with comments he made about a potential COVID-shortened 2020 Major League Baseball season. "For me to take a pay cut is not happening, because the risk is through the roof... it's a shorter season, less pay… I gotta get my money," he said on a live Twitch feed. The former Cy Young Award winner, who in 2019 signed a five-year, $50 million contract, was pilloried as a very wealthy man worried about his fortune while an estimated 40 percent of households making less than $40,000 lost their jobs in March. The optics were not good. Snell hurried to clarify, telling the Tampa Bay Times, "It's just scary to risk my life to get COVID-19 as well as not knowing and spreading it to others. I just want everyone to be healthy and get back to our normal lives, 'cause I know I miss mine!"
Have you ever wanted to buy something, but waited patiently until it went on sale? Studies show that up to one third of customers shop strategically for the best deals.
(WKOW) -- As many counties in Wisconsin are choosing to reopen in phases, we're getting answers into why that is.
Numerous experts from the University of Wisconsin–Madison are available to discuss the impact of COVID-19 and provide tips and information to help people navigate the challenges to their daily lives.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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