BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
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A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.
New research from former INFORMS President Ed Kaplan and a colleague from Yale University updates a popular formula and calculator that runners past the age of 40 can use to determine how fast we can expect to slow down and provides us with reasonable, age-appropriate finishing-time targets for ourselves.
CATONSVILLE, MD, October 1, 2018 – A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.
Former INFORMS president and Yale University professor of operations research, public health, and engineering Ed Kaplan and professor of economics and management at Yale University Jonathan Feinstein discuss their new study which found the number of illegal immigrants currently living in the United States is nearly twice as high as previously thought, at 22 million rather than 11 million.
INFORMS is very excited to share the launch of our brand new podcast series, Resoundingly Human, which is dedicated to bringing O.R. and analytics to life by highlighting the incredible contributions of our members who are using O.R. and analytics to save lives, save money, and solve problems. Our first episode features members of INFORMS leadership to explore different ways that INFORMS is helping to spread the word on the important role that O.R. and analytics play in our everyday lives. Our guests in this episode include the 2018 INFORMS president Nicholas Hall, Brian Denton, who served as the 2017 president, and the Director of public affairs and marketing for INFORMS, Jeff Cohen. Each will provide special insight into INFORMS current objectives and goals, as well as new initiatives and a look ahead to next steps.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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