BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
CATONSVILLE, MD, September 4, 2018 – A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense.
As demand for dairy products increases, farmers are under an increasing amount of pressure to boost yields and ensure their animals are in top physical condition. One business, IceRobotics, wants to use technology to assist the farming process. Based in Edinburgh, Scotland, the company develops and provides data collection and analysis to help farmers monitor the behavior of dairy cows.
Syngenta and the Analytics Society of INFORMS today announced the launch of the 2019 Syngenta Crop Challenge in Analytics. Operations research and data analytics students and professionals worldwide are invited to enter, using real-world crop data to develop models assessing the ability of corn hybrids to optimize water.
The U.S. Census Bureau has named five new members and a chair to the Census Bureau’s Census Scientific Advisory Committee (CSAC). The committee provides advice on the design, operation and implementation of Census Bureau programs. Among the committee members is Thomas M. Cook, a former INFORMS president and former president of The Institute of Management Sciences (TIMS).
According to a new article by INFORMS member Joseph Byrum, every firm today that is heavily invested in big data, such as Amazon, Google, and Microsoft, all owe their success to beer. The pioneering work of Irish brewers a century ago made today’s big data and artificial intelligence gold rush possible. And the advances in genetics, technology, and mathematics may well be the key to humanity’s survival.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine