News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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Digital vs. print publications: New study shows playing favourites can hurt overall sales

Digital vs. print publications: New study shows playing favourites can hurt overall sales

Domain-B, June 29, 2018

Since the first e-book platform launched in 2007, e-book sales grew to comprise 20 per cent of all book sales by 2015. To ensure the increasing popularity of e-books did not undermine the success of their printed counterparts, publishers frequently delayed the digital publication date for several weeks after the print edition has been released. 

A study of 175 years of stock market activity reveals innovation and speculation drives bubble activity

A study of 175 years of stock market activity reveals innovation and speculation drives bubble activity

News Release, August 1, 2018

CATONSVILLE, MD, August 1, 2018 – A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways of their own as they found some very distinctive patterns in the occurrence of bubbles over 175 years. The study to be published in the August edition of the INFORMS journal Marketing Science is titled “Two Centuries of Innovations and Stock Market Bubbles,” and is authored by Alina and Sorin Sorescu of Mays Business School at Texas A&M University; Will Armstrong of the Rawls College of Business at Texas Tech University; and Bart Devoldere from the Vlerick Business School in The Hague, The Netherlands.

The analytics of Neymar's flopping

The analytics of Neymar's flopping

The Wall Street Journal, July 5, 2018

At the 2018 World Cup, the Brazilian team's star player has been criticized for his theatrics, in particular his repeated episodes of writhing on the ground claiming injury and fouls. But how did this effect his team's overall performance? Here is a break down of how often he 'flopped' and for how long, and the overall impact. 

Shining a light on toxic chemicals curbs industrial use

Shining a light on toxic chemicals curbs industrial use

Georgia Tech News, June 22, 2018

The annual federal report on toxic material emissions from industrial sites across the country gains widespread media attention and serves as a reminder of the potential environmental impacts of industrial activities. But do federal regulators actually persuade companies to abandon toxic chemicals by simply highlighting that information? The answer appears to be yes, according to a study in the INFORMS journal Manufacturing & Service Operations Management

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