News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Consumers who engage with trends may be less open to advertising than others. New study results may surprise you

Consumers who engage with trends may be less open to advertising than others. New study results may surprise you

News Release, April 2, 2018

CATONSVILLE, MD, April 2, 2018 – One common assumption in digital marketing is that individuals who are mindful of what’s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.

Student teams conquer complex real-world challenges in the INFORMS Student Team Competition

Student teams conquer complex real-world challenges in the INFORMS Student Team Competition

News Release, March 26, 2018

CATONSVILLE, MD, March 26, 2018 - Eight student teams from around the world have been selected as finalists in the 2018 INFORMS O.R. & Analytics Student Team Competition. The competition, which was introduced last year, highlights impressive young talent and provides O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

Analytics and the NCAA March Madness tournament

Analytics and the NCAA March Madness tournament

ESPN, March 22, 2018

Tune in to hear sports commentator Steve Russell discuss using analytics to improve the selection process for the NCAA March Madness with an author of the Interfaces article "Using Mathematical Programming to Select and Seed Teams for the NCAA Tournament," on the March 22nd broadcast of Sports Scene.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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