BALTIMORE, MD, October 2, 2024 – INFORMS Executive Director Elena Gerstmann, Ph.D., FASAE, CAE, has been elected secretary/treasurer of CESSE, The Council of Engineering and Scientific Society Executives. CESSE is an association that convenes senior staff leaders from STEM membership organizations. Through CESSE, these leaders exchange best practices, innovative ideas and strategies for leading their respective organizations to success.
PHILADELPHIA (CBS) -- A strike has officially been called at all ports along the eastern United States, including in Philadelphia.
If you’re in a retail store in early October and are struck by the sudden appearance of holiday gifts, sales, and decorations, you won’t be imagining it. The holiday shopping season may come earlier than ever this year due to several factors, from a short shopping period between Thanksgiving and Christmas to the distraction of a national election.
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According to a study in the INFORMS journal Marketing Science, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.
While there is a great deal of contradictory advice for success in the workplace, setting manageable objectives and avoiding stretch goals will have a greater positive outcome, according to a study in the INFORMS journal Organization Science.
Strong bonding among female co-workers can be favorable for the workplace as it can help in reducing conflict among female employees, a study has revealed. According to a study in the INFORMS journal Organization Science, when employers encourage an office environment that supports positive and social relationships between women co-workers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.
A new study in the INFORMS journal Decision Analysis provides insight to help enable physicians and patients with BRCA 1/2 gene mutations to make better-informed choices regarding surgeries to prevent breast and ovarian cancer.
CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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