News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice

As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice

News Release, May 1, 2018

CATONSVILLE, MD, May 1, 2018 – Imagine you are choosing between two resorts for your island vacation.  The factors driving your decision will be “quality” and “price,” but “quality” can be more difficult to define.  In the end, this will come to represent all factors beyond price, such as service, amenities, proximity to the ocean and other things that are important to you. So, how will you decide?

Advertisers, beware the trendsetter

Advertisers, beware the trendsetter

Discover Magazine, April 5, 2018

Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.

Sponsorship programs could actually widen the gender gap

Sponsorship programs could actually widen the gender gap

Quartz, April 25, 2018

Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. The findings are published in the INFORMS journal Management Science. 

OR, analytics make government more efficient

OR, analytics make government more efficient

Stars and Stripes, April 25, 2018

A new editorial by INFORMS President Nicholas Hall discusses how a robust, holistic approach to the use of data would enable the federal government to achieve more efficient and effective outcomes. 

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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