BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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A recent study in the INFORMS journal Marketing Science found small-format stores can have a big impact on large brand sales.
According to a recent study by Donald Ngwe of the Harvard Business School, "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions," which was published by INFORMS, outlet store lifts the sales and profits of the flagship brand, instead of cannibalizing sales and profits.
Following the devastation caused by Hurricane Harvey in the Houston area, Anna Nagurney, INFORMS member and professor at the University of Massachusetts Amherst, discusses how game theory could help improve natural disaster response, in particular, better ensuring the right supplies are getting to those in need.
Julie Swann, NC State professor and INFORMS member, has been selected as the first female department head of the Edward P. Fitts Department of Industrial & Systems Engineering Department.
CATONSVILLE, MD, August 28, 2017 – INFORMS, the leading international association for operations research (O.R.) and analytics professionals, is pleased to announced that Tasha R. Inniss, Ph.D. has joined its leadership team as the inaugural Director of Education and Industry Outreach. Inniss has overall responsibility for INFORMS’ education, practice, industry outreach, and professional development activities and programs.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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