News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Gaining distribution in small retail formats bring big payoffs even for major brands

Gaining distribution in small retail formats bring big payoffs even for major brands

News Release, August 11, 2017

CATONSVILLE, MD, August 11, 2017 – Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Gaining the same increase in distribution penetration from limited assortment stores provide much larger increases in sales, relative to that from large assortment stores.

3 myths about women we need to debunk now

3 myths about women we need to debunk now

Inc.com, August 9, 2017

Myth #1: Women are emotional. The basic gist of this myth is that women are ruled by their emotions, especially in stressful situations. When faced with a decision, they are unable to think rationally. And when they feel slighted, they become catty, particularly with other women. In fact, research from the Institute for Operations Research and the Management Sciences shows that when there are strong female relationships in the workplace, there is less conflict. This is particularly true when the workplace is male-dominated.

Rainy weather dampens online shopping

Rainy weather dampens online shopping

Nexus Media, August 7, 2017

Today’s consumers can shop for almost anything without ever leaving home. So it may be surprising to learn that weather can influence their buying mood even when they are indoors. It’s long been known that weather affects temperament, and that good weather tends to bring people out of the house more than bad weather. It’s one reason why — when an election outcome may hinge on voter turnout — candidates hope it doesn’t rain on Election Day. Yet, new research in the INFORMS journal Marketing Science suggests that even when shoppers stay inside — and browsing through ads on their smartphones — good weather will inspire them to buy.

INFORMS member announced as dean of CMU in Qatar

INFORMS member announced as dean of CMU in Qatar

CMU News, August 3, 2017

Michael Trick, INFORMS member and the Harry B. and James H. Higgins Professor of Operations Research at Carnegie Mellon University's Tepper School of Business, has been appointed dean of Carnegie Mellon in Qatar, effective September 1, 2017.

Are you a CEO who wants a raise? Try going on TV

Are you a CEO who wants a raise? Try going on TV

The Wall Street Journal, June 16, 2017

If you’re the chief executive of a publicly traded company and want a raise, what should you do?

(a) Keep breathing.

(b) Get yourself on CNBC.

The first answer will probably work, but getting some media attention will work better, especially if your company isn’t too large and its stock has been doing well. Those are the key findings of a new study in the INFORMS journal Organization Science of CEO pay and U.S. media exposure conducted by a pair of American-trained business professors in Asia.

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