News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Missile countermeasures: North Korea’s threat, Israel’s experience

Missile countermeasures: North Korea’s threat, Israel’s experience

The Conversation, August 15, 2017

Brock University professor and INFORMS member Michael Armstrong discusses the current threat of a missile attack by North Korea and provides insight as to how the U.S. may respond, by looking to how Israel currently is dealing with actual rocket attacks. 

INFORMS member to be appointed as next NUS President

INFORMS member to be appointed as next NUS President

NUS News, July 28, 2017

The National University of Singapore (NUS) announced today that top academic leader, mathematician Professor Tan Eng Chye will be the University’s next President. Professor Tan is a member of INFORMS and editor of the INFORMS journal Management Science.

How do you fix a school-bus problem? Call MIT

How do you fix a school-bus problem? Call MIT

The Wall Street Journal, August 11, 2017

A trio of MIT researchers and INFORMS members - Dimitris Bertsimas, Arther Delarue and Sebastien Martin - recently tackled a tricky vehicle-routing problem when they set out to improve the efficiency of the Boston Public Schools bus system.

Mo' data, mo' problems: Information systems wrestle with corporate knowledge loss

Mo' data, mo' problems: Information systems wrestle with corporate knowledge loss

Pittsburgh Post-Gazette, August 11, 2017

As businesses explore new ways to make their data more accessible and prevent data loss, Linda Argote, INFORMS Fellow and professor at Carnegie Mellow University's Tepper School of Business, discusses how information management systems can help employees access data, especially in the wake of older, seasoned employees leaving a company.

CAP listed among the top 14 big data and data analytics certifications

CAP listed among the top 14 big data and data analytics certifications

True Viral News, August 11, 2017

If you’re looking for a way to get an edge big data certification is a great option. Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers that you have the right skillset. Among the leading certifications available today is the INFORMS Certified Analytics Professional (CAP) credential, a general analytics certification that certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. 

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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