BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Sridhar Tayur, INFORMS member and professor at Carnegie Mellon University, weighs in on the current uncertainty hanging over the U.S. health care sector.
Brock University professor and INFORMS member Michael Armstrong discusses how O.R. can be used to analyze the certain aspects of the Battle of Gettysburg during the American Civil War.
Andrew Stephen, INFORMS member and professor at the University of Oxford, discusses a recent study in the INFORMS journal Marketing Science that explores the unexpected spillover effects of seeded marketing campaigns.
Media appearances can increase CEO pay by as much as $210,239 on average, according to a study published in the INFORMS journal Organization Science.
Chief executives who frequently appear in the media tend to be paid more, according to a new study in the INFORMS journal Organization Science.
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