BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Effective IT collaboration requires many things, including the ability to work as a congenial, unified team. But what happens when a team becomes so unified that consensus becomes groupthink?
When Kay Dean turned her keen detective’s eye on the reviews for a Toronto dental clinic, she quickly discovered something alarming. The reviewers behind the clinic’s glowing testimonials had also reviewed an array of obscure small businesses across North America and Europe. A dry cleaner in Florida, a locksmith in Texas, an electrician in the UK, and more: a handful of reviewers recommended the same 14 companies. Even more tellingly, many reviews appeared word-for-word on both Facebook and Google under different names.
BALTIMORE, MD, July 6, 2022 – A picture is worth a thousand… to restaurant owners and investors it could be worth their livelihood. New research in the INFORMS journal Management Science finds that consumer-posted photos can serve as a strong leading indicator of restaurant survival above and beyond reviews, company, competition and macro factors.
Supply chain experts warn of increasing disruptions, including many caused by geopolitical strife.
The research, by the Massachusetts Institute of Technology (MIT), said work with Ford found the biggest risk came not from strategic suppliers but those providing the company with parts costing 10 cents.
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