News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Why aren't baby formula stock rates getting better?

Why aren't baby formula stock rates getting better?

CNN, June 28, 2022

(CNN) Dozens of international flights loaded with baby formula have already come into the United States, but formula stock rates are not improving. Experts say it will take at least another couple months for this to change, as both supply levels and consumers' perspectives level out.

Taking a Data Approach to Solving America’s Gun Violence Problem

Taking a Data Approach to Solving America’s Gun Violence Problem

Audio Clip, June 30, 2022

New audio is available for media use featuring Sheldon Jacobson. He is a founder professor of Computer Science at the University of Illinois at Urbana-Champaign. He talks about taking a data approach to solving America’s gun violence problem. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Sheldon Jacobson. What follows are 4 questions and responses. These responses were provided on June 29, 2022.

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