News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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“Tortured” artists are actually less creative, study suggests

“Tortured” artists are actually less creative, study suggests

Hyperallergic, December 6, 2017

In a new study published in the INFORMS journal Management Science, economists Kathryn Graddy, of Brandeis University, and Carl Lieberman, of Princeton University, focus on one specific source of an artist’s misery: the death of loved ones. Their paper, “Death Bereavement, and Creativity,” centers on the psychological notion of “flow,” a person’s most creative state, and how it is interrupted by the loss of a parent, spouse, child, or friend as grief occupies the mind.

Contrary to cliché, misery may inhibit creativity

Contrary to cliché, misery may inhibit creativity

Pacific Standard magazine, December 5, 2017

The tortured artist is a familiar archetype. But does misery really produce masterpieces? A 2016 study that examined the lives of three major classical composers suggests as much. But a new paper in the INFORMS journal Management Science that focuses on painters comes to the opposite conclusion.

WorkWise: Strong and weak ties - their impact on job-hunting

WorkWise: Strong and weak ties - their impact on job-hunting

Rarely in the published research about job-hunting does a new perspective on methods emerge. Job seekers have to avoid restricting restricting their search to any one method, because they can’t predict the one that will produce. However, fresh perspective comes from a new study published in the INFORMS journal Management Science.

Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games

Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games

News Release, January 5, 2018

CATONSVILLE, MD, January 5, 2018 – The 2018 Super Bowl arrives in a few weeks and over 40 percent of U.S. households will watch the game on TV. With a 30-second TV commercial priced at over $4 million, some advertisers may debate whether these ads are worth the cost. A new study finds that the benefits from the Super Bowl ads actually persist well into the year with increased sales during sporting events like the NCAA’s “March Madness,” NBA playoffs and MLB games. According to this new research a Budweiser ad increased sales during these later sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. 

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