News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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University of Iowa researchers develop new model to predict which universities student athletes will commit to

University of Iowa researchers develop new model to predict which universities student athletes will commit to

News Release, December 12, 2017

CATONSVILLE, MD, December 12, 2017 – With revenue from college football at an unprecedented $3.4 billion annually, universities across the country invest tens of millions each year in recruitment efforts to attract high school athletes to play for their football teams. But with talented players typically receiving scholarship offers from multiple universities, team rosters are in limbo until student athletes commit to a university. However, a new study in the INFORMS journal Decision Analysis shares how social media can provide universities with valuable insight into the decision-making process of their recruits.

Engineering management student presents research at national conference

Engineering management student presents research at national conference

Penn State News, December 4, 2017

An international student in the Master of Engineering Management program at Pennsylvania State University, Samarth Patel, had a unique opportunity to present data on New York City’s bike sharing system, CitiBike, at the INFORMS Annual Meeting in Houston this October.

New tool to improve kidney transplant success, reduce costs

New tool to improve kidney transplant success, reduce costs

UBC News, December 6, 2017

Waitlists for life-saving kidney transplants are long and every donated kidney is precious. That’s why patients on the waitlist are screened regularly to ensure their suitability for transplant. But is the screening process as effective as it could be? A new study in the INFORMS journal Operations Research, conducted by INFORMS members UBC Sauder professor Steven Shechter, Woonghee Tim Huh of UBC Sauder, and Alireza Sabouri of the University of Calgary, devised a strategy— the first evidence-based tool of its kind— that would reduce the number of risky transplants by 23 per cent and reduce the annual number of screenings by 27 per cent.

Tortured artists torture their wallet: New study finds artwork created by artists when they are unhappy is worth up to 35 percent less than their o...

Tortured artists torture their wallet: New study finds artwork created by artists when they are unhappy is worth up to 35 percent less than their o...

News Release, December 4, 2017

CATONSVILLE, MD, December 4, 2017 – The term ‘tortured artists’ has been used to describe some of history’s greatest painters, from Vincent Van Gogh and Henri de Tolousse-Lautrec to Pablo Picasso and Jackson Pollock. They are credited with creating some of the world’s most recognized works of art despite lives that were often characterized by great emotional unrest and personal unhappiness. But does misery really beget valuable works of art?  According to a new study in the INFORMS journal Management Science, personal unhappiness, particularly that experienced in times of mourning or bereavement, can actually cause a significant decrease in the value of an artist’s work. 

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