News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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First study to find link between testosterone and stock market instability

First study to find link between testosterone and stock market instability

POST Online Media, November 30, 2017

According to a new study in the INFORMS journal Management Science, high testosterone levels among young, male stock market traders could be a significant contributor to fluctuations in the market, as high testosterone levels can cause these traders to overestimate future stock values and change their trading behavior, leading to dangerous prices bubbles and subsequent crashes.

Why stand in line on Black Friday? The psychology explained

Why stand in line on Black Friday? The psychology explained

The New York Times, November 23, 2017

INFORMS Fellow and MIT professor Richard Larson provides interesting insight into the unique draw of the long lines and even longer waits that shoppers are willing to endure in order to score a Black Friday deal.

Why supply chain professionals still need 'soft skills' in the technology era

Why supply chain professionals still need 'soft skills' in the technology era

Becker's Hospital Review, November 9, 2017

"Soft skills" such as communication and teamwork are crucial proficiencies for a supply chain leader to hold. However, these skills are often overlooked amid today's technology-driven industry, according to Yossi Sheffi, PhD, INFORMS member, Elisha Gray II professor of engineering systems at the Massachusetts Institute of Technology in Cambridge, and director of the MIT Center for Transportation and Logistics.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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