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New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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COMMENT: How international supply chains are contending with the war in Ukraine

COMMENT: How international supply chains are contending with the war in Ukraine

BNE, June 15, 2022

When Russia invaded Ukraine in late February, international supply chains were still fragile after the massive impact of coronavirus (COVID-19). Although the devastating invasion is not causing the same kind of impact on shipping routes as the initial quarantine lockdowns of March 2020, when planes were grounded and ports closed all over the world, it’s nonetheless affecting supply chains enough to cause significant difficulties for organisations and individuals the world over.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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