BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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New research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales (a nearly 50 percent decrease) once the digital version is made available.
According to a study in the INFORMS journal Marketing Science, co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C., negative advertising is effective in influencing voters — but significantly more so when the attacking candidates themselves run the ads.
In a new editorial, Eva Lee, professor at the Georgia Institute of Technology and INFORMS Fellow, discusses the need for a universal flu vaccine, and how operations research and analytics hold the key to creating it.
CATONSVILLE, MD, June 21, 2018 – Since the first e-book platform launched in 2007, e-book sales grew to comprise 20 percent of all book sales by 2015. To ensure the increasing popularity of e-books do not undermine the success of their printed counterparts, publishers frequently delay the digital publication date for several weeks after the print edition has been released. However, new research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales once the digital version is made available.
The INFORMS International Conference, held for the first time this year in Taipei drew international top scholars from 25 countries around the world. Participants agreed that in addition to academic research and discussion on the latest trends, they were also impressed by the energy of Taiwan’s industry innovation and Taipei’s progress and friendliness.
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