BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Mary Beth Kurz, INFORMS member and professor with Clemson University, talks about the little things her grandfather did with her that made a huge impact on her as an engineer and as a person.
Jack Levis, INFORMS member and senior director of process management for UPS, a winner of the INFORMS Edelman Award, discusses the company’s On-Road Integrated Optimization and Navigation (ORION) system, which uses IoT technology to allow more control over its operations. This ORION system is constantly collecting information from several sources, including drivers, vehicles and packages, and data from all sources is integrated and analyzed to create a full picture of the operation. With IoT technology, UPS has cut the miles driven per year by 100 million, ultimately cutting CO2 emissions by 100,000 metric tons, using 10 million fewer gallons of fuel and saving the company $350 million to $400 million per year.
While many may dread campaign season because of the bad energy associated with negative political advertising, a new study has found that such ads actually work. Negative advertising in politics works, but it’s more effective if the advertising comes directly from a candidate or candidate’s campaign. That’s according to a new study in the INFORMS journal Marketing Science.
INFORMS member George Skiadopoulos shares new research in the INFORMS journal Management Science, which discusses a new economic indicator, based on stock index options prices, that predicts the U.S. economy is poised to expand robustly with no sign of a recession in sight.
CATONSVILLE, MD, June 1, 2018 – While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.
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