News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Vicki Bier On COVID-19 Risk Analysis

Vicki Bier On COVID-19 Risk Analysis

WORT 89.9 FM, March 12, 2020

Governor Tony Evers has declared a public health emergency today in response to new cases of COVID-19 or novel coronavirus in Wisconsin, while various universities and sporting associations have suspended classes and games.

Amazon’s Pandemic Savior Complex

Amazon’s Pandemic Savior Complex

Medium, March 19, 2020

Year after year, Jeff Bezos and his Amazon juggernaut have claimed bigger and bigger chunks of a growing and sweeping collection of industries — electric vehicles, cloud computing, movie making, and gourmet foods. But now Amazon has improbably also become the most central economic player in the country apart from the Fed itself — the omnipresent channel for what seems like all surviving commerce as Covid-19 increasingly brings business to a standstill.

How to Triage Patients Who Need Intensive Care

How to Triage Patients Who Need Intensive Care

Scientific American, March 20, 2020

Patients with COVID-19 have inundated hospitals in Italy, forcing doctors to make agonizing decisions about who should receive lifesaving care. Patient surges could soon demand distressing triage decisions in U.S. intensive care units (ICUs), too. As of Thursday, there were more than 13,000 confirmed cases in the U.S., and the nationwide death toll had risen to 175.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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